Automotive Episodes

In this episode of the I'm a Car Chick podcast, host Shasta Haddock welcomes Kelly Ann Sparks-Berger, Amazon Sale Strategist at Dealer eProcess (DEP), for a deep dive into the evolution of digital marketing in the automotive world. Recorded live from NADA 2026, Kelly Ann explains how Amazon's behavioral data is a game-changer for dealers, allowing them to move away from "blanketed" marketing toward a highly targeted, "sniped" strategy that actually reflects how buyers shop online today. They dis...

Join host Shasta Haddock for a high-stakes episode of the I’m a Car Chick podcast , live from the Authenticom booth at NADA 2026. In this candid sit-down, NADA President Mike Stanton and Authenticom Founder Steve Cottrell pull no punches regarding the future of the automotive industry. Stanton reveals why he is "pissed" about misguided direct-to-consumer sales efforts and details how NADA is utilizing its legal defense fund to litigate and protect the franchise dealer model. The conversation ...

In this episode of I’m a Car Chick, Shasta sits down with Gayle Rogers, founder of The Atomic Agency, to talk about what real marketing looks like for dealerships in 2025 and beyond. Gayle has worn all the hats — agency, OEM, and in-dealership marketing — and he breaks down how those experiences shaped his approach to helping stores stop “doing ads” and start actually showing up in their communities. In Part 1, we talk about: ● How Gayle got his start in automotive at J. Walter Thompson in De...

The digital advertising landscape is evolving fast, and paid media in 2025 is more critical than ever. In this episode of the I'm A Car Chick Podcast, host Shasta Haddock chats with Sarah Ciociola, VP of Paid Media at PCG Digital, to break down the latest trends, strategies, and innovations shaping the future of automotive marketing. As Vice President of Media Planning and Account Strategy at PCG Digital, Sarah leads the Search Engine Marketing Team, Paid Social Media Team, Graphics Departmen...

📢 "If the data doesn’t move the way it should, it holds us back." — A bold statement that defines the future of the automotive industry! In this episode, Stephen Cottrell (Founder & CEO of Authenticom) and Mike Stanton (President & CEO of NADA) join host Shasta Haddock to discuss: ✅ How the automotive industry showed resilience despite challenges, including a winter storm 🌨️ ✅ The infancy of the NADA Vault—a 12-year journey to becoming an industry-standard product ✅ The importance of clean...

Glenn Lundy is a powerhouse figure in the automotive industry, renowned as America's foremost speaker. With a transformative mantra of Rise, Evolve, Impact Together, he ignites the spark to unlock your true potential. Guiding you to monumental success, Glenn champions the ethos that massive action fuels massive results—epitomized by the astounding 800% Elite Automotive achievement. Elevate your journey with Glenn Lundy, where greatness awaits. Welcome to another exciting episode of Chicks ...