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Host Shasta Haddock welcomes back the ultimate industry insider to the I'm a Car Chick booth at NADA 2026: Yossi Levi, the creator behind Car Dealership Guy. Following up on their high-traction episode from last year, Yossi s...
In Part 2 of this fantastic conversation, host Shasta Haddock dives deeper with Sandy Zannino, Founder of Innovative Dealer Solutions. Sandy shares the passionate vision behind her upcoming podcast, Ready Set Auto, which aims...
Host Shasta Haddock welcomes back a familiar face to the I'm a Car Chick booth at NADA 2026: Scott Simons. Since his last appearance, Scott has taken the ultimate leap from operator to owner, acquiring a dealership in North C...
Host Shasta Haddock brings in the reinforcements at NADA 2026 with Owen Moon and Joe Dallas from Dealer Stream. In this high-energy session, the trio discusses the "art of the hustle" at major industry events, revealing why t...
Host Shasta Haddock welcomes first-time guest Kelly Reis, Founder of Arris Corp, to the I'm a Car Chick booth at NADA 2026. A self-proclaimed "car chick" who started in retail in 1999, Kelly has transitioned her years of deal...
Host Shasta Haddock reunites with long-time friend and automotive industry veteran Sandy Zannino, Founder of Innovative Dealer Solutions. In this episode, they trace their history back to the Digital Dealer conference circuit...

CMO - SCP Agency
Shasta Haddock is the Chief Marketing Officer of SCP Agency, a social media marketing firm helping dealerships and businesses turn attention into action. With over a decade in the automotive industry, she’s built her career at the intersection of leadership, marketing strategy, and real human connection.
At SCP Agency, Shasta leads content strategy, creative direction, and internal systems—helping brands stop blending in and start building communities online. She believes social media should feel human, not robotic… and profitable, not performative.
She’s also the host of the I’m A Car Chick podcast, where she spotlights the real people behind the car business—sales pros, service leaders, operators, marketers, and vendors who are actually moving the industry forward. The show was created to give a voice to the ones doing the work and to create conversations that are honest, empowering, and sometimes a little unfiltered.
Beyond marketing and media, Shasta serves in leadership within Women In Automotive (WIA), where she helps create spaces for women across the industry to connect, grow, and claim their seat at the table. From hosting regional events to supporting national initiatives, she’s passionate about building community—not competition.
At 30, Shasta balances leadership with real life. She’s been married to her husband Chris since 2017 and is a proud bonus mom to two teenagers. She lives in Missouri, runs multiple brands, drinks too much coffee, and still finds time to obsess over tornado documentaries and rewatch the same movies on repeat.
Whether she’s behind a mic, building a marketing strategy, or hosting a room full of automotive professionals, one thing stays consistent: she shows up honest, fun, and here to help. No ulterior motives. Just impact.