Culture is the Core: Bri Newman on Human Capital, HR Innovation, and Women in Automotive | NADA 2026

Host Shasta Haddock welcomes Bri Newman, CEO at HR4, to the booth at NADA 2026 for an inspiring conversation on the heartbeat of the dealership: the people. Bri shares her journey from speaking at the Women in Automotive conference to leading operations for a company dedicated to transforming human resources in the car business. They discuss why culture is the ultimate competitive advantage, how to build safe and empowering spaces for first-time speakers and employees, and the "refreshing energy" of industry connections. If you want to understand why your team is your most important asset and how to move from "HR as a headache" to "HR as a growth engine," this episode is for you.