Data is the New Inventory: Laura Fleischer on CDP Strategy, Dirty Data, and Scaling Your Brand

In this episode of the I'm a Car Chick podcast, host Shasta Haddock sits down with Laura Fleischer, President of Orange Media Group. Coming from the legacy of the Roman Group (with 37 dealerships), Laura shares her transition from "dealer grandkid" to marketing innovator. We dive deep into why dealerships are sitting on "data gold mines" but are being held hostage by their own tech stacks. Laura reveals the staggering ROI of capturing abandoned service schedulers and explains why 50% of your database might be "dirty data" costing you thousands in wasted ad spend. If you want to move beyond basic KPIs and actually own your customer journey, this conversation on CDPs and data hygiene is your roadmap.

#ImACarChick #OrangeMediaGroup #LauraFleischer #AutomotiveMarketing #DataStrategy #CDP #DealershipSuccess #FixedOps #FirstPartyData