From Vendor to Retail: Automotive Digital Strategies with Lisa Gener

In this episode of Chicks In Charge, host Shasta Haddock sits down with Lisa Gener, Director of Digital & Marketing Operations at Covert Auto Group. With over 20 years in automotive marketing and management, Lisa shares her journey back into retail from the vendor side, her insights on BDC operations, and how she’s leveraging digital strategies for dealership success.

We dive into:
✅ The best part of transitioning back into retail
✅ Digital strategies shaping the future of automotive
✅ Vendor partnerships & operational efficiency
✅ What’s ahead for 2025 in automotive retail

Don't miss this insightful conversation packed with expert knowledge and forward-thinking strategies!