Welcome to the I'm a Car Chick Podcast website!

Gayle Rogers

Gayle Rogers Profile Photo

CEO

Not a chick - but I see that you have had some dudes here too and thought it might be a fun conversation.

For more than 25 years (and counting), I’ve been learning what makes great marketing actually work. Over that time, one truth has stood out: if your marketing isn’t creating conversations (or getting you into the conversation) you’re wasting your investment.
I’ve spent the last five years leading Atomic, the world’s first Conversational Marketing agency. We’ve built a system that helps businesses turn real conversations into marketing engines—using interviews, video storytelling, and authentic human connection to create trust, authority, and measurable growth.
At Atomic, our philosophy is simple: stop shouting at your audience and start talking with them. We help clients (from automotive dealerships to professional services firms) capture their expertise on camera, share their perspective through thoughtful interviews, and build content that drives engagement, relationships, and results.
Our process blends human storytelling with smart strategy. Each campaign begins with an interview where we uncover insights from the business or their customers. From those authentic conversations we develop custom videos, blogs, and social content that make our clients impossible to ignore.
When I’m not geeking out with other marketing pros or refining a new content process, you’ll find me outside on a mountain bike, with my family, or sharing a beer with friends.