The Power of Clean Data in Automotive | Stephen Cottrell & Mike Stanton | NADA Vault & Industry Resilience
📢 "If the data doesn’t move the way it should, it holds us back." — A bold statement that defines the future of the automotive industry!
In this episode, Stephen Cottrell (Founder & CEO of Authenticom) and Mike Stanton (President & CEO of NADA) join host Shasta Haddock to discuss:
✅ How the automotive industry showed resilience despite challenges, including a winter storm 🌨️
✅ The infancy of the NADA Vault—a 12-year journey to becoming an industry-standard product
✅ The importance of clean data and how it helps dealers & vendors improve the customer experience
✅ What does the future hold for NADA Vault and automotive data innovation?
Tune in to this insightful conversation! 🎧 Don't forget to LIKE, COMMENT, and SUBSCRIBE for more discussions on automotive industry trends!
0:01 – Introduction to the podcast and NADA 2025.
0:06 – Collaboration between Chicks in Charge and Authenticom.
0:09 – Overview of the biggest names in automotive attending.
0:26 – Host welcomes audience and introduces guests.
0:41 – Guests: Mike Stanton (CEO and President of NADA) and Steve Cottrell (Authenticom).
1:12 – Discussion on the unprecedented snowstorm affecting NADA 2025.
2:00 – Event resilience: Handling cancellations and ensuring a great experience.
2:42 – Energy and enthusiasm at the event despite travel difficulties.
3:35 – Steve discusses team logistics and staffing challenges.
4:03 – Conversation on the unique atmosphere and experience of this year’s event.
5:01 – Partnership history between NADA and Authenticom.
5:48 – The development of Dealer Vault and its journey within NADA.
7:00 – Importance of data in automotive industry innovation.
9:30 – NADA’s role in supporting the dealer community and driving innovation.
10:44 – The impact of AI, CDPs, and data technology on the industry.
12:06 – Educating dealers and industry professionals about data control.
13:12 – NADA’s focus on industry transformation and advocacy.
14:22 – Future plans for NADA conventions and event locations.
15:35 – Challenges of selecting host cities for large-scale industry events.
17:03 – Dealer data initiatives and the role of NADA’s leadership.
18:59 – Regulatory challenges and NADA’s stance on government mandates.
20:16 – Shifting from a defensive to an offensive industry strategy.
21:02 – Reflections on the event’s success despite difficulties.
22:07 – Closing remarks and shoutouts to the event organizers.
22:45 – Final outro and sponsorship message from Authenticom.
