Paid Media A-Z: Everything you need to know in 2025 ft. Sarah Ciociola
The digital advertising landscape is evolving fast, and paid media in 2025 is more critical than ever. In this episode of the I'm A Car Chick Podcast, host Shasta Haddock chats with Sarah Ciociola, VP of Paid Media at PCG Digital, to break down the latest trends, strategies, and innovations shaping the future of automotive marketing.
As Vice President of Media Planning and Account Strategy at PCG Digital, Sarah leads the Search Engine Marketing Team, Paid Social Media Team, Graphics Department, and Compliance Department while overseeing the agency’s internal marketing initiatives. She is a sought-after speaker at automotive conferences, 20-groups, and non-automotive events nationwide, where she shares her expertise in digital marketing.
Sarah is passionate about pushing digital innovation forward in automotive, creating cohesive, cross-channel marketing experiences, and helping dealers maximize their advertising efforts in an ever-changing landscape.
🔥 Don’t miss out—hit play and get ahead in paid media for 2025!
#PaidMedia #AutomotiveMarketing #DigitalAdvertising #MarketingTrends #CarChickPodcast #SarahCiociola #PCGDigital #SEM #SocialAds
Sarah Ciociola
Vice President of Paid Media and Account Planning
As Vice President of Media Planning and Account Strategy at PCG Digital, Sarah Ciociola leads the Search Engine Marketing Team, Paid Social Media Team, Graphics Department, and Compliance Department, while overseeing the agency’s internal marketing initiatives. Sarah is also a prominent speaker, representing PCG Digital at various automotive conferences, 20-groups, and non-automotive events nationwide, where she shares her expertise in digital marketing.
What excites Sarah most about leading the Paid Media division is the opportunity to create cohesive, cross-channel marketing experiences for the agency’s dealer clients while driving innovative digital strategies throughout the automotive industry. She is passionate about pushing digital innovation forward within automotive and takes pride in the agency’s ongoing efforts to push the boundaries and advance the field.
