Petra Sherbin-Fox on Dealer Innovation, Partnerships & Growth | LIVE from NADA 2025

Live from NADA 2025, Shasta Haddock sits down with Petra Sherbin-Fox, Customer Success Manager at Dealer Alchemist, to talk about the future of dealership solutions, industry trends, and her journey in automotive.

Petra shares:
🔹 What she’s been up to & life as a military spouse & mom of three
🔹 The biggest surprises moving from the Northeast to Arizona
🔹 Why she joined Dealer Alchemist & her vision for dealership success
🔹 Exciting partnerships with Honda and Acura
🔹 How Dealer Alchemist’s solutions are evolving for 2025
🔹 Why adaptability is crucial in the ever-changing auto industry

📢 Connect with Petra:
🔗 LinkedIn: https://www.linkedin.com/in/petra-sherbin-fox-38067970/
🔗 Facebook: https://www.facebook.com/petra.sherbinsamms