Stop Selling, Start Acquiring: Darrell Steed on Used Car Focus & The AI Implementation Gap | NADA 2026

Host Shasta Haddock welcomes three-time guest Darrell Steed back to the I’m a Car Chick podcast live from the floor of NADA 2026 in Las Vegas. In this high-energy session, Darrell cuts through the "AI buzz" to address the real reason dealerships fail to execute: a lack of human connection and leadership involvement. He challenges the industry to shift its mindset from "selling cars" to "acquiring customers and vehicles," proving that a dedicated focus on the used car lane is the true engine behind new car growth. From fixing broken implementation processes to mining your own database of 100,000+ customers, Darrell delivers the "meat and potatoes" strategy dealers need to win in 2026.

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