The Power of a Strong Brand with WIA Speaker Jacki Lutz
Jacki Lutz is an award-winning leader in content strategy and a driving force within the automotive aftermarket industry. As the Director of Content for the Auto Care Association, Jacki oversees a cross-functional, multimedia content strategy that shapes and delivers impactful initiatives across all platforms. Her work focuses on enhancing brand presence, engaging members, and advancing the association’s business goals. Jacki is also the host of Carpool Conversations, a signature show on Auto Care ON AIR, the association’s podcast series.
With over a decade of experience in marketing and communications, Jacki has mastered the art of storytelling, enabling professionals and organizations to amplify their brand presence through platforms like LinkedIn. Her leadership extends beyond content creation; Jacki has played pivotal roles across the industry, including chairing Auto Care’s Young Auto Care Network Group (YANG), serving on the AWDA Manufacturer’s Advisory Council, and contributing to the Women in Auto Care Executive Board.
In addition to her work with Auto Care, Jacki has held leadership positions in organizations such as the Automotive Communications Council (ACC) and MEMA Aftermarket’s Marketing Executive Council (MEC). Her remarkable achievements have earned her widespread recognition, including the Auto Care Impact Award, SEMA’s 35 Under 35 distinction, and recent recognition as one of We Admire's 2024 Top 50 Women Leaders in Detroit and We Admire’s 2024 Top Women Leaders.
Jacki’s ability to connect, lead, and inspire makes her a standout voice and a transformative leader in the automotive industry.
WIA SESSION:
Power of Our People
Your people are your greatest brand ambassadors—and when they’re empowered, they’re unstoppable. This session dives into the rising influence of employee-generated content (EGC) and how women can use personal branding to amplify their voices, build credibility, and expand opportunity. Through hands-on activities, attendees will uncover their unique value, learn how to craft meaningful content, and position themselves as thought leaders in their field. You’ll leave with a stronger sense of identity and a toolkit to grow your influence from the inside out.
jacki.lutz@autocare.org
8102720677
https://www.autocare.org
https://www.youtube.com/watch?v=uSzk82hHb9o&list=PLaA-7_Et0ZW4A3_0zwtE_LoTiXew8nfGa
https://www.youtube.com/@autocareorg
https://www.linkedin.com/in/jackilutz/
What specific topics or areas of expertise would you like to discuss during our podcast?
At Women in Automotive, I'll be talking about Personal Branding and Employee Generated Content on social media. I'm also happy to talk about putting yourself out there, dealing with haters, marketing yourself on LinkedIn, or whatever else!
Can you share any recent projects or achievements that you would like us to mention?
Starting Auto Care ON AIR has been my biggest project and something I'm very proud of. As you know, podcasts are a TON of work, I had no clue what I was doing going in but it's been extremely fulfilling.
Do you have any specific questions or points you expect us to address in the episode?
Not really! Feel free to ask away :)
