The Power of a Strong Brand with WIA Speaker Jacki Lutz

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Welcome back to another

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Women in Automotive edition

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of the I'm a Car Chick podcast.

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You already know it is me, Shasta Haddock.

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I am so excited to be

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working with Women in

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Automotive to promote the

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speakers that they are

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going to have at this

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year's event and to give

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you guys a little bit more

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of an insight on what you

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will be seeing once you attend,

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who you'll be hearing from,

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the sessions that you want to attend.

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Because sometimes all you

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see is a name on a sheet and you're like,

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I don't know who that person is.

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I don't know if that session

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is going to be that interesting.

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So here I am.

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I'm going to be giving you

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some insight into some of these speakers.

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And Jackie has the pleasure

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of being my very first one.

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So I would like to introduce

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you to Jackie Lutz.

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She is the Director of

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Content for the Auto Care Association.

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And she's also a very

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first-time Women in

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Automotive attendee and

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first-time speaker at Women

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in Automotive.

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So Jackie, welcome.

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Hello.

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Thank you, Shasta.

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This is so exciting.

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I've been following you on

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LinkedIn for a while now.

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So it's, this is very fun.

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I love this.

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You were so fast.

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I think,

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so I sent out an email to each of

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the speakers to get things scheduled.

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Like Jackie was the only one

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that did it same day.

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And so I was like, all right,

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she's on top of her stuff.

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I'm a podcaster.

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I've been, you are.

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Yeah.

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So if you have a podcast,

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And you've been doing it.

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You're getting ready to hit

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your one year mark, which is huge.

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That's like one percent of

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podcasters make it past.

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I think it's six months or

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something like that.

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What what has your been your

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experience been with with

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learning how to podcast?

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And you jump straight into

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it as soon as you join this this company,

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too.

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Yep.

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Yep.

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It's been drinking from a fire hose.

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But honestly, I absolutely love it.

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It's kind of like one of those like.

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things like I've never

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worked harder in my whole life.

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It was a very stressful first year.

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I think you get the highlight reel,

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you know, on LinkedIn and stuff,

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but it's a very stressful first year.

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But every single step of the way,

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I think I had a smile on my

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face and happy to be doing it.

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And you know what, you know,

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when you're working really hard,

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but you still have energy

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at the end of the day,

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because you're doing something you love,

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that was kind of the

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the last, the last year for me.

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Very good.

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I say all the time,

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it's the most fun I've ever

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had not making a dollar.

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Cause like,

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I of course have my full-time job,

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but like the podcast

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doesn't really pay me for anything.

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And we, I mean,

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we don't really monetize on it.

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And so it's like most fun

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I've ever had not making any money.

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I think you find out quickly.

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If it's for you,

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because if you don't if you

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don't have the passion for it,

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I think it's pretty easy to bow out.

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Yeah, it's been really fun.

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You have a really

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interesting structure with yours, too.

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So you're not the only one

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that contributes to it.

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You have you have four

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different segments that you guys do,

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but you have your own.

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And I want you to talk about that one.

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Yeah, sure.

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So we have four shows

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underneath the name of Auto Care On Air.

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Auto Care On Air is the podcast.

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Then we have four shows.

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So each show is once a month.

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usually.

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Sometimes, you know,

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mine especially will pick up some slack,

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but mine's called Carpool Conversations.

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And mine is all about

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professional development.

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And we'll take, you know,

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a couple of our most

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engaged members or members that have,

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you know,

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a really good skill and just

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have them sit around and

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talk about a professional

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development skill.

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So we've hit on stuff like

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you know,

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work life balance or how to

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advocate for yourself and others,

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you know, culture type things,

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communications, leadership, mentorship,

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all kinds of things like that.

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And it's just been really

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fun to get well-known

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members that we have and, you know,

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some vets mix them up with

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some newbies and have these

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fun conversations,

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getting these people to

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talk about things that

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we've never heard them talk about before.

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So it's just been a really fun, fun year.

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well and it's a lot of times

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you get these uh these

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higher names on onto

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podcasts and everybody has

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the same conversation with

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them and we never really

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get to learn who they are

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personally like what you

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know what is your work-life

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balance you know we are all

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so busy how do you find

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time to make sure that

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you're spending time with

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your family you know what

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are you doing to empower

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your team members so

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they're very important

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conversations that had to

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be have and have to be had

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and at the end of the day

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like it's not all about

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what you do professionally

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because we all know

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personal branding is what

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sells and that is a perfect

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tie-in to what you're

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speaking about at women in

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automotive which is

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personal branding and

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employee generated content

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which I'm very excited for

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and as long as my session

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is not the same time as

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yours I'm absolutely going

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to be there but I want I

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want you to talk about kind

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of what triggered you to

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want to talk about this at

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women in automotive

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Oh, my goodness.

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I have been talking about this subject,

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the personal branding part of this.

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I have been talking about for years.

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I started right actually during COVID.

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I did my first session on

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personal branding.

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Women in Auto Care, our women's group,

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asked me to speak on it.

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And I was like, me?

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Like what?

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I had to like Google personal branding.

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I had no idea what it was.

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But, you know,

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they saw that I had a strong

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personal brand and I was like, I do,

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I have one.

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Like, how did I do it?

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And, you know,

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I really broke this down

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into the session that I'm going to give.

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And honestly,

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since it came to my attention,

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I've started talking about

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this stuff at events like

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this and then started

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working on it for myself.

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It's taken my career.

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to places I never knew it would go.

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It's just like,

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it's an amazing way to

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build your network beyond

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who you're gonna see.

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I work a hundred percent from home.

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So I rely on my personal

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brand virtually to take me

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anywhere I need to go in this career,

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right?

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So it has literally, it's changed my life,

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creating a strong personal brand.

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And something I talk about very openly now,

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because I can get through

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it without crying, but like,

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Over a year ago,

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about a year and a half ago,

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I got laid off from a

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company I was with for over ten years.

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And I got to take this

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personal brand with me.

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And it is why I got picked up right away.

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And it's why I get to do

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what I'm doing now.

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So, you know, I always say in my session,

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like, if you're not going to do it,

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to bring your company up,

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if you're not going to do

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it to bring your industry up,

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do it for yourself because

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this is something that

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you'll have in your own

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little briefcase that you

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can bring with you wherever you go.

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And it's going to speak for

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you in rooms that you're not in.

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It's going to build a

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network in rooms that you're not in.

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And, you know,

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it's just I think it's

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honestly one of the most

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important things you can do.

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I don't know why they don't

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teach it in college, frankly.

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Right.

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Well,

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and I want to break this down on a

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little bit more molecular

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level for our listeners.

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How do they know if they

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have a good personal brand?

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I think if people start

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if people start talking

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about you in rooms you're not in,

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when I'm in the session,

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I'm not going to give too much away,

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but you know,

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there's really this push and

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there's a pull marketing.

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Any marketer would know what

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I'm talking about, but there's pushing,

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you know,

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when you're constantly raising your hand,

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when there's, when, you know,

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there's a board seat open

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and they're like,

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we need someone good at marketing.

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Let's get,

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see if Jackie's available before

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we put this out to anybody else,

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you know?

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But pushing, sorry,

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pushing is when you're

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raising your hand and saying, I'm

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I'd love to be considered, right?

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A promotion at work,

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I would love to be considered.

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A speaking opportunity,

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I would love to be considered.

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you know,

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you're doing a good job when

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you're getting the poll.

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So when that open seat, they're like,

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let's see if Jackie's available, you know,

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before we put this out to anybody else,

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or there's a speaking opportunity,

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somebody wants personal branding and they,

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somebody in the crowd says, Oh,

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I know somebody, right.

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I follow her on LinkedIn.

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Let's get Jackie Lutz in here.

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That's how, you know,

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you're doing a good job when you,

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when you do the work that

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we'll go through in my session and you,

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you know,

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kind of put forth that little

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bit of effort to answer

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certain questions and you

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know exactly who you're trying to,

00:07:47.591 --> 00:07:48.733
portray out there who you're

00:07:48.754 --> 00:07:50.396
trying to be to the world

00:07:50.956 --> 00:07:52.538
um and you're doing it

00:07:52.598 --> 00:07:54.100
properly you'll start to be

00:07:54.160 --> 00:07:55.302
known for exactly what you

00:07:55.322 --> 00:07:56.483
want to be known for and

00:07:56.523 --> 00:07:57.704
start getting opportunities

00:07:57.725 --> 00:07:58.605
which is really the whole

00:07:58.646 --> 00:07:59.687
point of personal branding

00:07:59.807 --> 00:08:00.788
is getting the

00:08:00.809 --> 00:08:02.069
opportunities that you want

00:08:02.810 --> 00:08:02.930
Well,

00:08:03.612 --> 00:08:05.454
and it's so important for everybody

00:08:05.473 --> 00:08:06.014
in our business.

00:08:06.053 --> 00:08:07.035
I mean, I think of somebody,

00:08:07.194 --> 00:08:09.497
even a service advisor or a

00:08:09.538 --> 00:08:11.059
salesperson at a dealership

00:08:11.119 --> 00:08:12.521
that you constantly want to

00:08:12.540 --> 00:08:13.401
stay top of mind.

00:08:13.420 --> 00:08:15.944
The second that somebody hears, oh,

00:08:15.963 --> 00:08:16.103
my gosh,

00:08:16.124 --> 00:08:17.024
I'm going to have to replace my

00:08:17.064 --> 00:08:18.706
car soon or my lease is ending soon.

00:08:19.226 --> 00:08:20.588
And you want to be the name

00:08:20.627 --> 00:08:21.228
that they spit out.

00:08:21.367 --> 00:08:21.468
Oh,

00:08:21.528 --> 00:08:23.889
you have to go see Shasta over here at

00:08:23.949 --> 00:08:24.509
Roper Kia.

00:08:24.550 --> 00:08:25.370
She is going to take the

00:08:25.471 --> 00:08:26.732
absolute best care of you.

00:08:27.172 --> 00:08:28.132
She did the best for me.

00:08:28.713 --> 00:08:30.274
You know, she's a dog person,

00:08:30.334 --> 00:08:31.074
which we love.

00:08:31.134 --> 00:08:33.615
She's, you know, she's got kids.

00:08:33.635 --> 00:08:34.336
She's a mom.

00:08:34.376 --> 00:08:35.157
She gets all of it.

00:08:35.177 --> 00:08:36.258
So I know she'll take really

00:08:36.298 --> 00:08:36.738
good care of you.

00:08:36.758 --> 00:08:38.499
So those are the things is

00:08:38.538 --> 00:08:39.620
staying top of mind.

00:08:40.100 --> 00:08:41.441
And it's almost a full-time

00:08:41.480 --> 00:08:43.042
job in and of itself, right?

00:08:43.822 --> 00:08:44.383
It kind of is.

00:08:44.403 --> 00:08:45.543
It's something that you can't,

00:08:45.604 --> 00:08:47.245
like you won't leave my session with,

00:08:47.865 --> 00:08:50.086
a bow tied around your personal brand,

00:08:50.166 --> 00:08:51.125
and then you take that to

00:08:51.166 --> 00:08:52.505
the world for the rest of your life.

00:08:52.566 --> 00:08:53.307
It's something that you

00:08:53.346 --> 00:08:55.447
constantly have to assess.

00:08:55.506 --> 00:08:56.807
And something that I talk

00:08:56.847 --> 00:09:00.168
about in my session is you

00:09:00.188 --> 00:09:01.389
always have three or four

00:09:01.408 --> 00:09:03.549
themes to your brand,

00:09:03.590 --> 00:09:04.909
because those can always change.

00:09:05.090 --> 00:09:06.051
If you throw your whole

00:09:06.071 --> 00:09:07.051
brand at one of them,

00:09:07.791 --> 00:09:09.831
then when that one goes away,

00:09:09.932 --> 00:09:10.692
if it goes away,

00:09:11.192 --> 00:09:12.892
then what is your brand

00:09:12.932 --> 00:09:14.033
standing on at that point?

00:09:14.092 --> 00:09:14.273
Right.

00:09:14.452 --> 00:09:15.793
So if you have three or four things,

00:09:15.832 --> 00:09:16.072
you know,

00:09:16.092 --> 00:09:17.572
like it just has to continue to

00:09:17.594 --> 00:09:18.114
grow with you.

00:09:18.134 --> 00:09:18.374
You know,

00:09:18.394 --> 00:09:20.214
being a working mom became one of mine.

00:09:20.293 --> 00:09:21.575
That wasn't always part of

00:09:21.595 --> 00:09:22.455
my personal brand,

00:09:23.134 --> 00:09:24.095
but it's something that I

00:09:24.115 --> 00:09:25.796
wanted to talk about, you know,

00:09:25.836 --> 00:09:27.035
to professionals and show

00:09:27.056 --> 00:09:28.395
them the side that nobody

00:09:28.436 --> 00:09:29.856
wants to see and, you know,

00:09:29.897 --> 00:09:30.836
talk about those kinds of

00:09:30.876 --> 00:09:33.177
things and make myself more human.

00:09:33.518 --> 00:09:34.898
It's just like a company.

00:09:35.498 --> 00:09:36.879
You know, you want to you know,

00:09:36.899 --> 00:09:37.860
what do you what do you do

00:09:37.879 --> 00:09:39.221
when you build a company's brand?

00:09:39.240 --> 00:09:40.562
You want to build trust.

00:09:40.961 --> 00:09:43.604
You want to build awareness of your brand.

00:09:43.943 --> 00:09:44.124
You know,

00:09:44.144 --> 00:09:45.264
that awareness piece is what

00:09:45.284 --> 00:09:47.166
you're talking about, where, you know,

00:09:47.206 --> 00:09:48.086
you want to you want people

00:09:48.126 --> 00:09:49.687
to say your name in rooms you're not in.

00:09:49.707 --> 00:09:51.649
They want, you know, that awareness piece.

00:09:51.889 --> 00:09:53.049
There's also the trust piece.

00:09:53.390 --> 00:09:54.691
Like you can be known for things.

00:09:55.572 --> 00:09:56.793
you don't want to be known for either.

00:09:56.913 --> 00:09:58.014
And you got to make sure you

00:09:58.033 --> 00:09:58.634
check yourself.

00:09:59.634 --> 00:10:00.716
That brand trust,

00:10:00.735 --> 00:10:01.657
that showing up every day

00:10:01.677 --> 00:10:02.498
with consistency,

00:10:02.538 --> 00:10:04.158
that's all stuff that companies think of.

00:10:04.639 --> 00:10:05.500
And it's exactly how you

00:10:05.519 --> 00:10:06.941
should approach your personal brand.

00:10:07.823 --> 00:10:08.705
Well, and it's so huge.

00:10:08.725 --> 00:10:10.125
And I think when we look at, you know,

00:10:10.166 --> 00:10:11.027
having this session out

00:10:11.067 --> 00:10:12.749
women in automotive, I think women,

00:10:13.269 --> 00:10:14.690
and I'm trying not to loop

00:10:14.730 --> 00:10:15.890
everybody into a basket here,

00:10:15.931 --> 00:10:17.712
but we have a tendency to,

00:10:18.333 --> 00:10:19.995
to when we're trying to

00:10:20.034 --> 00:10:20.655
promote ourselves

00:10:20.716 --> 00:10:21.736
professionally to stop

00:10:21.777 --> 00:10:23.457
promoting ourselves personally, because,

00:10:23.899 --> 00:10:25.620
you know, you know, we'll,

00:10:25.659 --> 00:10:26.581
we'll look again back at

00:10:26.600 --> 00:10:27.461
the automotive industry.

00:10:27.601 --> 00:10:29.923
It is a heavily male dominated industry.

00:10:30.365 --> 00:10:31.686
And so when you think, okay, well,

00:10:32.306 --> 00:10:33.865
on Facebook and LinkedIn, you know,

00:10:33.966 --> 00:10:35.606
eighty percent of my contacts are men.

00:10:36.006 --> 00:10:37.027
And so are they really going

00:10:37.047 --> 00:10:38.006
to care that my kid,

00:10:38.506 --> 00:10:39.508
my daughter just won her

00:10:39.628 --> 00:10:42.087
her softball tournament or, you know,

00:10:42.168 --> 00:10:43.508
just did really good and attract me?

00:10:43.548 --> 00:10:44.708
Are they really going to care?

00:10:45.288 --> 00:10:46.609
And so I have a tendency to

00:10:46.649 --> 00:10:48.028
like smush ourselves down

00:10:48.048 --> 00:10:49.809
because of that and try to

00:10:49.970 --> 00:10:51.409
only be professional all the time.

00:10:51.450 --> 00:10:52.750
But my favorite saying in the world,

00:10:53.190 --> 00:10:54.171
no one is going to watch a

00:10:54.191 --> 00:10:55.311
TV channel that's nothing

00:10:55.331 --> 00:10:57.091
but commercials.

00:10:57.110 --> 00:10:59.491
You have to have content in there.

00:10:59.572 --> 00:10:59.751
Yep.

00:10:59.812 --> 00:11:00.192
And I think

00:11:00.947 --> 00:11:04.289
you can create a wonderful, helpful,

00:11:05.070 --> 00:11:07.491
inspirational message out of anything.

00:11:07.792 --> 00:11:09.413
I think that the key really,

00:11:09.452 --> 00:11:11.173
especially with platforms like LinkedIn,

00:11:11.234 --> 00:11:13.115
is to just make you going

00:11:13.174 --> 00:11:14.875
to your daughter's soccer

00:11:14.895 --> 00:11:16.657
game or whatever your content might be,

00:11:17.057 --> 00:11:18.477
why does that matter to other people?

00:11:18.717 --> 00:11:19.999
It's not just that you went, right?

00:11:20.038 --> 00:11:21.318
Why was it important to you?

00:11:21.458 --> 00:11:22.539
It's because you're maybe a

00:11:22.620 --> 00:11:24.400
busy working mom and you

00:11:24.421 --> 00:11:25.341
have a lot of stuff going

00:11:25.422 --> 00:11:26.461
on and you decided to put

00:11:26.501 --> 00:11:28.243
that first that day.

00:11:28.283 --> 00:11:29.144
That's things that...

00:11:29.744 --> 00:11:30.804
people are going to resonate

00:11:30.825 --> 00:11:33.047
with and that's why that's

00:11:33.086 --> 00:11:34.187
not stuff companies can

00:11:34.227 --> 00:11:35.288
talk about in their

00:11:35.308 --> 00:11:36.750
branding and that's why

00:11:36.789 --> 00:11:38.071
having employee generated

00:11:38.110 --> 00:11:40.273
content is so effective

00:11:40.373 --> 00:11:41.673
because it's the humans

00:11:41.693 --> 00:11:43.394
behind your brand that's

00:11:43.554 --> 00:11:45.716
not ai that is human

00:11:46.217 --> 00:11:47.619
emotion and human

00:11:47.658 --> 00:11:48.960
connection and that's what

00:11:48.980 --> 00:11:50.201
employees can do that

00:11:50.461 --> 00:11:51.782
companies can't do so the

00:11:51.822 --> 00:11:53.322
things that you think make

00:11:53.342 --> 00:11:54.403
you weak or the things that

00:11:54.423 --> 00:11:56.125
you think you know people

00:11:56.145 --> 00:11:57.025
don't want to hear is

00:11:57.167 --> 00:11:58.727
actually exactly what

00:11:59.087 --> 00:12:01.428
we need to see on places like LinkedIn,

00:12:01.528 --> 00:12:01.710
you know,

00:12:01.750 --> 00:12:02.610
the things that aren't AI

00:12:02.649 --> 00:12:04.571
generated and the things that, you know,

00:12:04.650 --> 00:12:06.631
I can like companies struggle because,

00:12:07.153 --> 00:12:07.413
you know,

00:12:07.613 --> 00:12:08.874
Auto Care Association can go out

00:12:08.894 --> 00:12:09.813
there all day and be like,

00:12:09.854 --> 00:12:11.075
we're a great place to work.

00:12:11.654 --> 00:12:13.155
But do you believe it until

00:12:13.176 --> 00:12:14.677
you see an employee showing

00:12:14.736 --> 00:12:16.398
some of the culture of that

00:12:16.518 --> 00:12:18.119
company and them saying, oh, no,

00:12:18.158 --> 00:12:19.359
this is a great place to work?

00:12:19.759 --> 00:12:22.201
That means a lot more to humans, you know,

00:12:22.260 --> 00:12:23.581
than than the company saying it.

00:12:24.096 --> 00:12:24.395
Yeah.

00:12:24.615 --> 00:12:25.697
Well, and I mean, heck,

00:12:25.836 --> 00:12:26.576
one of the things that we

00:12:26.618 --> 00:12:27.618
started doing a little bit,

00:12:28.217 --> 00:12:29.198
a little while back is

00:12:29.719 --> 00:12:31.220
celebrating birthdays and anniversaries,

00:12:31.259 --> 00:12:32.801
like especially anniversaries,

00:12:32.821 --> 00:12:34.481
like anniversary with the company.

00:12:34.942 --> 00:12:35.283
And, you know,

00:12:35.322 --> 00:12:36.202
when you start seeing those

00:12:36.222 --> 00:12:37.063
people that have been there

00:12:37.124 --> 00:12:39.384
for four or five, ten, fifteen years,

00:12:39.445 --> 00:12:41.306
like that means something

00:12:41.505 --> 00:12:42.427
because it's like, OK,

00:12:42.586 --> 00:12:44.087
if people are sticking around that long,

00:12:44.187 --> 00:12:45.908
obviously there's something

00:12:46.109 --> 00:12:47.389
something worth sticking around for.

00:12:47.470 --> 00:12:48.230
But it's something that a

00:12:48.250 --> 00:12:49.431
lot of companies don't think about.

00:12:50.438 --> 00:12:51.561
And there's a quote that I

00:12:51.581 --> 00:12:53.583
shared too about you can't

00:12:53.604 --> 00:12:55.488
be the best place to buy if

00:12:55.508 --> 00:12:56.950
you're not the best place to work.

00:12:57.591 --> 00:12:59.534
And that's something that

00:12:59.575 --> 00:13:00.937
employee generated content

00:13:01.865 --> 00:13:03.607
solves for companies, you know,

00:13:03.668 --> 00:13:04.769
and it's so funny.

00:13:04.828 --> 00:13:06.530
So much has changed over the past,

00:13:07.471 --> 00:13:09.974
I would say, five years is that, you know,

00:13:10.014 --> 00:13:11.696
especially even when I started doing this,

00:13:11.716 --> 00:13:13.456
there was a lot of apprehensiveness.

00:13:13.496 --> 00:13:15.139
Like if I go on LinkedIn,

00:13:15.178 --> 00:13:16.000
my company is going to

00:13:16.039 --> 00:13:17.480
think that I'm looking for a job,

00:13:17.520 --> 00:13:17.922
you know,

00:13:18.081 --> 00:13:20.124
or or they're going to be they

00:13:20.144 --> 00:13:20.703
don't want me to because

00:13:20.724 --> 00:13:22.265
they don't want me to say something wrong,

00:13:22.645 --> 00:13:24.107
you know, or whatever.

00:13:24.567 --> 00:13:25.269
But, you know,

00:13:25.490 --> 00:13:26.370
and then and then companies

00:13:26.410 --> 00:13:27.231
were really scared.

00:13:27.292 --> 00:13:27.653
They're like,

00:13:27.673 --> 00:13:28.654
we don't want our employees

00:13:28.695 --> 00:13:29.216
going out there.

00:13:29.456 --> 00:13:30.437
Like, we can't control it.

00:13:30.456 --> 00:13:31.379
What if they get political?

00:13:31.418 --> 00:13:32.279
What if they say something

00:13:32.299 --> 00:13:33.201
that gets us in trouble?

00:13:33.221 --> 00:13:33.461
You know,

00:13:33.501 --> 00:13:35.144
like all these kind of parameters.

00:13:35.645 --> 00:13:35.865
But.

00:13:36.966 --> 00:13:38.147
Recently, man,

00:13:38.868 --> 00:13:41.129
I think employers want this.

00:13:41.210 --> 00:13:43.072
Employers want their

00:13:43.111 --> 00:13:44.553
employees out there speaking.

00:13:44.573 --> 00:13:46.095
You can put these kind of guidelines.

00:13:46.134 --> 00:13:47.456
We talk about that in my session.

00:13:47.836 --> 00:13:48.017
You know,

00:13:48.037 --> 00:13:49.477
what kind of guidelines can you put out?

00:13:49.798 --> 00:13:51.019
How do you talk to your boss about it?

00:13:51.039 --> 00:13:51.880
How do you show your boss

00:13:51.900 --> 00:13:52.721
what you're trying to do?

00:13:53.763 --> 00:13:55.524
But I think companies are starting to see.

00:13:56.485 --> 00:13:58.046
employees with great

00:13:58.265 --> 00:13:59.626
personal brands that people

00:13:59.667 --> 00:14:00.927
trust in their industry and

00:14:00.947 --> 00:14:02.889
with those names they go

00:14:02.970 --> 00:14:04.130
out there and people listen

00:14:04.331 --> 00:14:05.250
people will listen to those

00:14:05.270 --> 00:14:06.773
messages and and it's it's

00:14:07.113 --> 00:14:08.092
really well worth it and

00:14:08.113 --> 00:14:09.173
it's pretty much free for

00:14:09.234 --> 00:14:10.894
companies you know a little

00:14:10.916 --> 00:14:12.376
bit of training goes a long

00:14:12.397 --> 00:14:14.758
way and um you know it's

00:14:14.837 --> 00:14:15.859
it's kind of an exciting

00:14:15.899 --> 00:14:17.159
time and there's a lot of

00:14:17.220 --> 00:14:18.260
room in our industry for

00:14:18.301 --> 00:14:19.501
people to get out there and

00:14:19.562 --> 00:14:20.903
create personal brands for themselves

00:14:21.423 --> 00:14:21.643
Yeah.

00:14:21.942 --> 00:14:22.942
And LinkedIn is such a good

00:14:22.982 --> 00:14:23.504
place to do it.

00:14:23.563 --> 00:14:23.803
I mean,

00:14:24.303 --> 00:14:26.244
it doesn't have all of the ads that

00:14:26.264 --> 00:14:28.585
Facebook has or all of the, like you said,

00:14:28.605 --> 00:14:29.605
the political stuff.

00:14:29.644 --> 00:14:29.865
Like,

00:14:30.345 --> 00:14:31.826
sometimes I go to LinkedIn just to

00:14:31.885 --> 00:14:32.666
escape from Facebook.

00:14:32.686 --> 00:14:33.765
Because I mean, my generation,

00:14:33.806 --> 00:14:34.907
we're heavy on Facebook.

00:14:35.366 --> 00:14:36.106
I say that,

00:14:36.126 --> 00:14:37.706
but then I find other people my

00:14:37.768 --> 00:14:39.148
age are heavier on Instagram.

00:14:39.168 --> 00:14:39.508
And I'm like,

00:14:40.253 --> 00:14:41.394
I don't use Instagram at all.

00:14:41.553 --> 00:14:43.355
Don't get on me.

00:14:43.394 --> 00:14:43.875
It's hard.

00:14:44.995 --> 00:14:46.836
I don't get it.

00:14:46.876 --> 00:14:48.138
I've never been that person

00:14:48.158 --> 00:14:49.158
that's heavy on Instagram.

00:14:49.178 --> 00:14:50.740
And I'm like, there's so many bots.

00:14:50.799 --> 00:14:51.879
It's just like TikTok.

00:14:54.101 --> 00:14:56.003
But yeah, LinkedIn is very good.

00:14:56.102 --> 00:14:58.364
It is, I think, especially business-wise,

00:14:58.403 --> 00:15:00.284
it's turning into the...

00:15:01.365 --> 00:15:03.087
supreme social media

00:15:03.128 --> 00:15:04.470
platform that you know

00:15:04.509 --> 00:15:05.811
where we're having the best

00:15:05.850 --> 00:15:06.772
connections and the most

00:15:06.812 --> 00:15:08.514
true connections and it all

00:15:08.573 --> 00:15:09.815
starts with I mean you have

00:15:09.835 --> 00:15:11.116
to have a brand who are you

00:15:11.177 --> 00:15:13.538
because I'll say my my

00:15:13.639 --> 00:15:15.761
perspective on it is I have

00:15:15.802 --> 00:15:16.822
times where someone a

00:15:16.863 --> 00:15:18.063
dealership will ask me like

00:15:18.384 --> 00:15:19.525
hey we need to redo our

00:15:19.566 --> 00:15:20.687
website you know who do you

00:15:20.726 --> 00:15:22.068
know and I'll be like ah man

00:15:22.629 --> 00:15:23.469
I know all of these people

00:15:23.528 --> 00:15:24.649
and I could know fifteen

00:15:24.668 --> 00:15:25.870
people who do websites,

00:15:26.210 --> 00:15:27.409
but I don't know that's

00:15:27.429 --> 00:15:28.490
what they do because they

00:15:28.509 --> 00:15:30.049
don't say it or they're not

00:15:30.090 --> 00:15:30.971
staying top of mind.

00:15:31.010 --> 00:15:32.551
They're scrolling the feed,

00:15:32.870 --> 00:15:34.030
but they're not engaging.

00:15:34.071 --> 00:15:35.591
They're not talking about themselves,

00:15:35.631 --> 00:15:36.751
the brand, anything like that.

00:15:36.772 --> 00:15:38.631
And so I have no way of knowing.

00:15:39.072 --> 00:15:40.231
And then their description

00:15:40.272 --> 00:15:42.472
in their LinkedIn has so many letters.

00:15:42.692 --> 00:15:43.952
It's like the alphabet spelled out.

00:15:43.972 --> 00:15:45.013
You're like, I don't know what that means.

00:15:45.312 --> 00:15:46.153
I know what it stands for.

00:15:46.234 --> 00:15:46.614
I don't know.

00:15:46.974 --> 00:15:47.634
What does it mean to me?

00:15:48.333 --> 00:15:48.673
Yeah,

00:15:48.714 --> 00:15:51.035
my biggest pet peeve is I'm not great

00:15:51.056 --> 00:15:51.535
with names.

00:15:51.696 --> 00:15:54.278
I try, but someone will be like, hey,

00:15:54.298 --> 00:15:55.198
do you know so-and-so?

00:15:55.298 --> 00:15:56.120
And I immediately go to

00:15:56.159 --> 00:15:57.441
LinkedIn and I type in

00:15:57.461 --> 00:15:59.261
their name and I can say yes or no,

00:15:59.522 --> 00:15:59.861
you know?

00:16:00.302 --> 00:16:01.884
And my biggest pet peeve is

00:16:01.903 --> 00:16:03.024
when there's no photo,

00:16:03.524 --> 00:16:05.046
there's no cover photo,

00:16:05.125 --> 00:16:06.106
there's like nothing filled

00:16:06.187 --> 00:16:07.006
out but just the name.

00:16:07.027 --> 00:16:07.226
I'm like,

00:16:07.427 --> 00:16:09.928
I don't know if that's the the

00:16:10.009 --> 00:16:11.269
one that I'm looking for or not.

00:16:11.330 --> 00:16:12.490
Like, I don't know if I know this person.

00:16:12.510 --> 00:16:13.091
Like, you know,

00:16:13.152 --> 00:16:14.292
if you're not on LinkedIn

00:16:14.352 --> 00:16:15.592
in this professional world,

00:16:16.114 --> 00:16:17.033
you're an unknown

00:16:18.054 --> 00:16:19.096
person outside of people

00:16:19.115 --> 00:16:20.778
that you see in person.

00:16:21.239 --> 00:16:23.961
So it's just it's such a no

00:16:24.001 --> 00:16:25.744
brainer to get yourself out there.

00:16:25.764 --> 00:16:27.265
And if at the very least,

00:16:27.326 --> 00:16:28.287
fill out your profile.

00:16:29.181 --> 00:16:29.880
put out a, you know,

00:16:30.201 --> 00:16:31.260
I kind of go through these

00:16:31.322 --> 00:16:34.081
steps in my session, you know,

00:16:34.142 --> 00:16:35.481
of just like the basics.

00:16:35.601 --> 00:16:35.942
And then like,

00:16:35.982 --> 00:16:37.842
how do you take it up a notch?

00:16:38.243 --> 00:16:40.884
You know, and we, I think too, like,

00:16:41.104 --> 00:16:41.303
you know,

00:16:41.344 --> 00:16:43.104
everyone talks about a content strategy,

00:16:43.163 --> 00:16:44.965
but there's also a comment strategy.

00:16:44.985 --> 00:16:45.705
And it's kind of like what

00:16:45.725 --> 00:16:46.465
you're talking about,

00:16:46.504 --> 00:16:47.924
about how important it is

00:16:47.945 --> 00:16:49.446
to engage with your network too,

00:16:49.785 --> 00:16:51.046
to stay on top of mind.

00:16:51.885 --> 00:16:52.905
So we kind of go through

00:16:52.926 --> 00:16:54.086
like those kinds of things

00:16:54.106 --> 00:16:54.947
in the session as well.

00:16:55.706 --> 00:16:55.807
Oh,

00:16:55.866 --> 00:16:57.168
this is going to be such a good session.

00:16:57.548 --> 00:17:00.309
I have one question that now

00:17:00.350 --> 00:17:02.030
it's just left my brain, of course,

00:17:02.130 --> 00:17:03.152
because I was getting ready

00:17:03.172 --> 00:17:03.932
to ask it and that's the

00:17:03.972 --> 00:17:04.913
best time for it to leave my brain.

00:17:07.095 --> 00:17:07.994
I wanted it to be like the

00:17:08.115 --> 00:17:09.175
one thing you could give

00:17:09.215 --> 00:17:10.477
away outside of the session.

00:17:11.477 --> 00:17:11.576
Oh,

00:17:11.876 --> 00:17:13.179
I know what it is because it applies to

00:17:13.199 --> 00:17:13.338
me.

00:17:13.519 --> 00:17:14.038
It applies to me.

00:17:14.440 --> 00:17:15.721
So one of the things that

00:17:15.740 --> 00:17:16.461
I've been working on the

00:17:16.501 --> 00:17:17.261
last several months,

00:17:17.342 --> 00:17:18.804
and I'm sure I'm not the only one.

00:17:18.824 --> 00:17:20.404
There has to be somebody else out there,

00:17:20.444 --> 00:17:21.486
even if there's only one of you.

00:17:21.926 --> 00:17:23.387
But I know there's at least one of you.

00:17:23.788 --> 00:17:26.770
So when we are so heavy, I mean,

00:17:26.871 --> 00:17:28.913
on the marketing side, the sales side,

00:17:28.992 --> 00:17:30.034
anybody who is in that

00:17:30.074 --> 00:17:31.075
position in their company,

00:17:31.536 --> 00:17:34.157
you're obviously using social LinkedIn,

00:17:34.198 --> 00:17:34.959
Facebook, whatever.

00:17:35.398 --> 00:17:37.421
to promote your business how

00:17:37.561 --> 00:17:39.743
do you also throw your

00:17:39.804 --> 00:17:41.105
personal brand in there

00:17:41.165 --> 00:17:42.606
when like I personally

00:17:43.208 --> 00:17:44.588
operate on five five

00:17:44.628 --> 00:17:46.010
different companies yes

00:17:46.050 --> 00:17:46.892
five different companies

00:17:46.951 --> 00:17:48.093
that I have to also

00:17:48.153 --> 00:17:49.714
represent how do you how do

00:17:49.734 --> 00:17:50.855
you balance it how do you

00:17:50.875 --> 00:17:51.998
know when enough is enough

00:17:52.097 --> 00:17:53.859
or if if you're balanced

00:17:53.900 --> 00:17:55.020
properly like how do you

00:17:55.181 --> 00:17:56.221
know what that balance is

00:17:57.030 --> 00:17:59.594
So you're saying your company,

00:18:00.273 --> 00:18:01.295
there's a message for your

00:18:01.355 --> 00:18:02.536
company and how to put your

00:18:02.596 --> 00:18:03.576
personal brand behind it?

00:18:03.596 --> 00:18:05.219
Is that what you're asking?

00:18:05.278 --> 00:18:07.201
Making sure that you're also

00:18:07.260 --> 00:18:08.321
staying personal,

00:18:08.362 --> 00:18:09.063
like you're maintaining

00:18:09.083 --> 00:18:10.483
your personal brand without

00:18:10.584 --> 00:18:11.625
letting your professional

00:18:11.825 --> 00:18:13.126
brand overcome it.

00:18:13.366 --> 00:18:14.567
I would say your

00:18:14.587 --> 00:18:15.429
professional brand or your

00:18:15.469 --> 00:18:17.431
company is one of those themes, right?

00:18:17.770 --> 00:18:19.230
So one of my themes is being

00:18:19.271 --> 00:18:20.251
the content director for

00:18:20.271 --> 00:18:21.432
the Auto Care Association.

00:18:21.872 --> 00:18:22.792
So I talk about that.

00:18:23.053 --> 00:18:24.133
That fits in my brand.

00:18:24.212 --> 00:18:25.292
I talk about things like that.

00:18:25.313 --> 00:18:27.034
But the difference is that I

00:18:27.054 --> 00:18:28.294
don't say the same exact

00:18:28.334 --> 00:18:29.414
thing that Auto Care would

00:18:29.555 --> 00:18:31.055
on their LinkedIn, right?

00:18:32.496 --> 00:18:33.355
They'll say, hey,

00:18:33.375 --> 00:18:36.196
we have our legislative summit coming up.

00:18:37.196 --> 00:18:37.616
Be there.

00:18:37.656 --> 00:18:38.897
These are the dates, whatever.

00:18:38.938 --> 00:18:40.778
And I'll go on, and I'll do a video,

00:18:40.877 --> 00:18:41.979
or I'll share a picture of

00:18:42.019 --> 00:18:43.679
me from their last year with a selfie,

00:18:44.058 --> 00:18:44.740
and I'll talk about my

00:18:44.779 --> 00:18:45.819
personal experience.

00:18:46.339 --> 00:18:47.941
at this event and why I

00:18:47.980 --> 00:18:50.761
think my network would benefit from that.

00:18:51.061 --> 00:18:52.323
So it's just not that cookie

00:18:52.363 --> 00:18:52.982
cutter message.

00:18:53.022 --> 00:18:54.824
It's more like, okay, this is Jackie.

00:18:54.844 --> 00:18:56.884
And Jackie's saying that when she went,

00:18:57.205 --> 00:18:58.385
she met a bunch of people.

00:18:58.425 --> 00:18:59.926
She got to see how, you know,

00:19:00.007 --> 00:19:01.827
America runs behind the scenes.

00:19:01.847 --> 00:19:03.909
She got to see the Capitol, got to see,

00:19:03.969 --> 00:19:05.650
you know, democracy in action.

00:19:06.089 --> 00:19:06.269
You know,

00:19:06.289 --> 00:19:07.570
there's all these like personal

00:19:07.611 --> 00:19:08.371
connections that you can

00:19:08.411 --> 00:19:08.932
make with people.

00:19:08.951 --> 00:19:10.471
That's gonna be wildly more

00:19:10.632 --> 00:19:12.733
engaging and more connection.

00:19:12.753 --> 00:19:13.433
There's gonna be way more

00:19:13.473 --> 00:19:14.253
connection than what you're

00:19:14.273 --> 00:19:15.174
gonna get from your company.

00:19:15.734 --> 00:19:16.355
And, you know, again,

00:19:16.395 --> 00:19:17.336
you have three other themes.

00:19:17.757 --> 00:19:18.719
So maybe like for me,

00:19:18.759 --> 00:19:20.299
like one of them is being

00:19:20.339 --> 00:19:21.240
the content director for

00:19:21.280 --> 00:19:22.323
the Auto Care Association.

00:19:22.663 --> 00:19:24.224
Another one is being a working mom.

00:19:24.585 --> 00:19:25.705
Another one is personal

00:19:25.726 --> 00:19:26.547
branding and this whole

00:19:26.567 --> 00:19:27.568
kind of conversation and

00:19:27.608 --> 00:19:28.710
how I always back that up.

00:19:29.069 --> 00:19:30.632
Another one has become the podcast.

00:19:30.652 --> 00:19:32.513
So there's just, you know,

00:19:32.534 --> 00:19:33.434
you can kind of choose what

00:19:33.474 --> 00:19:34.395
those themes are and what

00:19:34.415 --> 00:19:35.577
you really want to be known for.

00:19:36.117 --> 00:19:38.140
And ultimately, the goal is, again,

00:19:38.180 --> 00:19:39.000
those opportunities.

00:19:39.381 --> 00:19:39.580
You know,

00:19:39.780 --> 00:19:41.122
the opportunities I'm looking for

00:19:41.182 --> 00:19:42.703
are things like this, you know,

00:19:42.723 --> 00:19:44.265
being able to spread the word on podcasts,

00:19:44.285 --> 00:19:46.047
being able to be a speaker at something.

00:19:46.346 --> 00:19:46.507
You know,

00:19:46.527 --> 00:19:47.968
if there's an open seat that I

00:19:48.008 --> 00:19:48.709
can contribute to,

00:19:48.769 --> 00:19:49.849
I want to know about those things.

00:19:49.890 --> 00:19:51.912
So everything that I do in

00:19:51.951 --> 00:19:54.192
my themes are guiding me

00:19:54.314 --> 00:19:55.354
and guiding people to me

00:19:56.095 --> 00:19:57.075
for the opportunities that

00:19:57.095 --> 00:19:57.915
I'm looking for in my

00:19:57.955 --> 00:19:59.056
career and in my life.

00:19:59.175 --> 00:20:01.517
So that's kind of the steps

00:20:01.537 --> 00:20:02.317
that we'll take in the

00:20:02.376 --> 00:20:03.038
session and be like,

00:20:03.117 --> 00:20:04.298
what are those things for you?

00:20:04.657 --> 00:20:06.499
A lot of people struggle

00:20:06.538 --> 00:20:09.119
with LinkedIn because it's not Instagram.

00:20:10.054 --> 00:20:11.894
So it's not a picture of your lunch.

00:20:12.515 --> 00:20:14.394
It has to be something

00:20:14.434 --> 00:20:15.375
professional and something

00:20:15.394 --> 00:20:16.194
that's really helpful

00:20:16.256 --> 00:20:18.115
content and more thought leadership,

00:20:18.155 --> 00:20:18.695
things like that,

00:20:18.736 --> 00:20:20.296
but it doesn't have to be that scary.

00:20:20.596 --> 00:20:21.576
And if you're talking about

00:20:21.636 --> 00:20:22.416
things that are very

00:20:22.457 --> 00:20:23.416
important to you and you're

00:20:23.457 --> 00:20:24.136
passionate about,

00:20:24.457 --> 00:20:25.538
and you have this guiding

00:20:25.577 --> 00:20:26.998
light of what you're trying to do,

00:20:27.478 --> 00:20:29.259
your content starts to flow

00:20:29.419 --> 00:20:30.338
pretty naturally.

00:20:30.939 --> 00:20:32.401
And once you get comfortable

00:20:32.780 --> 00:20:34.021
and you realize that people

00:20:34.041 --> 00:20:35.403
are not expecting perfection,

00:20:35.443 --> 00:20:37.164
people don't even want perfection.

00:20:38.066 --> 00:20:39.928
The human element is wonderful.

00:20:40.107 --> 00:20:41.368
You know, if you do a video and you say,

00:20:41.528 --> 00:20:43.391
um, thirty two times, I counted one time,

00:20:43.932 --> 00:20:45.113
thirty two times I said, um,

00:20:45.673 --> 00:20:47.595
but I put it out there, you know,

00:20:47.674 --> 00:20:48.796
in that video did just as

00:20:48.836 --> 00:20:49.696
good as the ones where I

00:20:49.717 --> 00:20:51.378
was trying to not say, um, so like.

00:20:52.936 --> 00:20:54.938
It's not as scary as people think it is.

00:20:54.978 --> 00:20:57.500
I think it used to be more

00:20:57.519 --> 00:20:58.840
of like a human resources

00:20:58.881 --> 00:20:59.901
thing where like this is

00:20:59.941 --> 00:21:01.122
where you go to find a job

00:21:01.162 --> 00:21:02.262
or this is where you go to

00:21:02.482 --> 00:21:03.903
look for people looking for jobs.

00:21:04.344 --> 00:21:05.584
It's become a social media

00:21:05.624 --> 00:21:06.884
network for humans trying

00:21:06.904 --> 00:21:07.786
to connect with each other,

00:21:07.826 --> 00:21:08.826
trying to get each other to

00:21:08.865 --> 00:21:09.606
the opportunities that

00:21:09.626 --> 00:21:10.307
they're looking for.

00:21:10.326 --> 00:21:12.147
There's a lot of cool ways to do it.

00:21:13.229 --> 00:21:14.769
But yeah, we'll kind of go through them.

00:21:15.798 --> 00:21:17.680
Yeah, LinkedIn's very exciting.

00:21:17.700 --> 00:21:19.640
And I've noticed I track a

00:21:19.720 --> 00:21:21.661
lot of my LinkedIn analytics.

00:21:21.760 --> 00:21:24.541
And I find that the more personal I am,

00:21:24.602 --> 00:21:28.403
the better my content performs.

00:21:28.442 --> 00:21:29.384
I try to be professional all

00:21:29.403 --> 00:21:29.963
the time and have

00:21:30.003 --> 00:21:30.983
professional conversations

00:21:31.023 --> 00:21:31.723
because it's LinkedIn.

00:21:31.743 --> 00:21:32.404
It's for business.

00:21:32.464 --> 00:21:33.464
But honestly,

00:21:33.505 --> 00:21:34.726
the personal stuff does better.

00:21:34.806 --> 00:21:36.205
It's what people want to know about you.

00:21:36.286 --> 00:21:37.086
And you don't want to just

00:21:37.566 --> 00:21:39.227
blend into an advertising wall.

00:21:39.686 --> 00:21:39.946
Right.

00:21:40.067 --> 00:21:41.647
It's what's going to separate you from...

00:21:43.020 --> 00:21:43.902
anyone else on there.

00:21:43.942 --> 00:21:44.903
And honestly, the same,

00:21:45.202 --> 00:21:46.805
I see the same thing every

00:21:46.825 --> 00:21:48.226
like maybe one or two

00:21:48.266 --> 00:21:49.326
Fridays out of the month.

00:21:49.386 --> 00:21:50.387
I usually do more of like a

00:21:50.449 --> 00:21:51.569
personal message and it's

00:21:51.630 --> 00:21:52.590
more inspirational or

00:21:52.631 --> 00:21:53.551
something that I'm thinking

00:21:53.592 --> 00:21:54.952
about or something I

00:21:55.012 --> 00:21:56.914
learned from my child that

00:21:56.954 --> 00:21:58.517
week or something more personal.

00:21:59.096 --> 00:22:01.038
And those always do wildly better.

00:22:01.940 --> 00:22:02.440
Yeah.

00:22:02.500 --> 00:22:03.520
And then the two minute

00:22:03.560 --> 00:22:04.980
video I put out and really

00:22:05.020 --> 00:22:06.602
had a lot of thought behind, you know,

00:22:07.281 --> 00:22:07.981
earlier in the week,

00:22:08.102 --> 00:22:10.083
I always get people want

00:22:10.123 --> 00:22:10.903
that kind of stuff.

00:22:10.942 --> 00:22:12.063
And I think, you know,

00:22:12.123 --> 00:22:13.364
we always put out our

00:22:13.403 --> 00:22:14.884
highlight reel on social

00:22:14.903 --> 00:22:16.724
media and LinkedIn's really no different.

00:22:16.744 --> 00:22:17.765
They see you like if you

00:22:17.785 --> 00:22:19.066
start being more active on LinkedIn,

00:22:19.086 --> 00:22:20.405
they're going to see you at this event.

00:22:20.425 --> 00:22:22.227
They're going to see that you, you know,

00:22:22.386 --> 00:22:24.367
you won this award or

00:22:24.407 --> 00:22:25.688
whatever it is you're talking about.

00:22:27.012 --> 00:22:28.474
I think showing the human

00:22:28.535 --> 00:22:31.037
side is the key that most

00:22:31.076 --> 00:22:32.278
people don't think is

00:22:32.338 --> 00:22:33.440
relevant on LinkedIn,

00:22:33.779 --> 00:22:35.422
but I literally think that

00:22:35.461 --> 00:22:36.784
that is the key to LinkedIn.

00:22:36.804 --> 00:22:36.963
I agree.

00:22:39.763 --> 00:22:40.984
So you mentioned earlier

00:22:41.025 --> 00:22:41.986
before we were recording

00:22:42.026 --> 00:22:43.406
that part of your branding is,

00:22:43.607 --> 00:22:44.248
is that you're always

00:22:44.307 --> 00:22:45.829
recording in front of your book wall,

00:22:47.030 --> 00:22:48.192
obviously right behind you right now,

00:22:48.251 --> 00:22:48.992
which if you're just

00:22:49.032 --> 00:22:50.032
listening and not watching you,

00:22:50.153 --> 00:22:51.315
you don't know that, but I'm telling you,

00:22:51.355 --> 00:22:52.415
she's in front of a wall of

00:22:52.536 --> 00:22:53.316
a lot of books.

00:22:53.656 --> 00:22:54.958
Have you read all of these books?

00:22:55.258 --> 00:22:55.618
Negative.

00:22:55.638 --> 00:22:56.078
No.

00:22:56.318 --> 00:22:56.519
Okay.

00:22:56.578 --> 00:22:58.280
How was this?

00:22:58.300 --> 00:22:59.481
No, I've read a lot of them.

00:22:59.622 --> 00:22:59.821
I am.

00:23:00.022 --> 00:23:01.844
I was a big reader up until

00:23:01.923 --> 00:23:02.565
I had children.

00:23:02.585 --> 00:23:04.626
Uh, I, I was always reading.

00:23:05.227 --> 00:23:05.768
Everything.

00:23:06.887 --> 00:23:08.108
Behind me is my self-help

00:23:08.288 --> 00:23:09.229
part of my library.

00:23:10.049 --> 00:23:12.131
And I've read a lot of them, but no,

00:23:12.330 --> 00:23:13.471
not nearly all of them.

00:23:13.592 --> 00:23:14.271
Not even close.

00:23:14.412 --> 00:23:16.032
Probably.

00:23:16.053 --> 00:23:16.792
Five percent of them.

00:23:16.873 --> 00:23:18.054
It's a pretty tall wall.

00:23:19.343 --> 00:23:21.345
So what would you say is

00:23:21.365 --> 00:23:22.707
your go-to book you

00:23:22.747 --> 00:23:23.867
recommend to people

00:23:24.067 --> 00:23:25.289
professionally and then personally,

00:23:25.329 --> 00:23:27.512
like two different books?

00:23:27.913 --> 00:23:28.394
I have two.

00:23:30.055 --> 00:23:30.155
Well,

00:23:30.175 --> 00:23:32.077
maybe this is the professional one is

00:23:32.597 --> 00:23:34.099
Simon Sinek Starts With Why.

00:23:35.842 --> 00:23:37.883
It is such a good,

00:23:37.962 --> 00:23:39.163
I think it's his first book,

00:23:39.203 --> 00:23:40.244
his first or second book.

00:23:40.265 --> 00:23:41.705
So it's a little older now, actually.

00:23:42.165 --> 00:23:43.346
I read it when it first came out,

00:23:44.386 --> 00:23:45.367
but it works really well

00:23:45.387 --> 00:23:46.429
with personal branding too,

00:23:46.689 --> 00:23:47.808
because you should start

00:23:47.930 --> 00:23:50.050
the problem with why, the why,

00:23:50.471 --> 00:23:51.412
and then work backwards.

00:23:51.852 --> 00:23:52.772
And it kind of teaches you

00:23:52.792 --> 00:23:53.633
how to do that and why

00:23:53.673 --> 00:23:54.653
that's so important to

00:23:54.693 --> 00:23:55.734
remember why you're doing

00:23:55.755 --> 00:23:56.194
what you're doing.

00:23:56.234 --> 00:23:56.974
It's the same thing with

00:23:57.016 --> 00:23:57.576
personal branding.

00:23:57.935 --> 00:23:58.737
those opportunities.

00:23:58.757 --> 00:24:00.018
That's the why.

00:24:00.219 --> 00:24:01.019
So remember what the

00:24:01.038 --> 00:24:01.740
opportunities are that

00:24:01.759 --> 00:24:02.601
you're looking for and make

00:24:02.621 --> 00:24:03.402
sure that you're portraying

00:24:03.422 --> 00:24:04.182
yourself in a way that's

00:24:04.202 --> 00:24:05.022
going to get you those.

00:24:05.042 --> 00:24:07.286
And then the other one is

00:24:07.326 --> 00:24:08.467
The Four Agreements.

00:24:09.387 --> 00:24:10.348
Have you heard of this book?

00:24:10.509 --> 00:24:11.690
I don't think I have.

00:24:12.371 --> 00:24:13.271
It's really, really good.

00:24:13.432 --> 00:24:14.492
It's a good personal book,

00:24:14.854 --> 00:24:18.938
but it goes through, you know,

00:24:20.720 --> 00:24:21.480
different way,

00:24:21.580 --> 00:24:22.721
four different agreements

00:24:22.741 --> 00:24:23.821
you can make with yourself

00:24:24.542 --> 00:24:25.584
that it's going to help you

00:24:25.624 --> 00:24:27.724
in almost every single area of your life.

00:24:28.045 --> 00:24:29.125
One of them is like not

00:24:29.165 --> 00:24:30.227
taking things personally.

00:24:30.467 --> 00:24:31.428
That is an agreement that

00:24:31.448 --> 00:24:32.307
you make with yourself.

00:24:32.749 --> 00:24:33.888
So if you look at that

00:24:33.929 --> 00:24:34.690
through all the different

00:24:34.710 --> 00:24:36.872
lenses that it points out for you,

00:24:37.825 --> 00:24:38.786
It really helps you look at

00:24:38.826 --> 00:24:39.567
life differently.

00:24:39.787 --> 00:24:41.328
It helps you look at LinkedIn differently.

00:24:41.749 --> 00:24:42.029
You know,

00:24:42.049 --> 00:24:43.431
when someone doesn't like your content,

00:24:43.451 --> 00:24:44.412
like I'm like you,

00:24:44.551 --> 00:24:46.013
I pay very close attention

00:24:46.034 --> 00:24:47.194
to my analytics because I

00:24:47.255 --> 00:24:48.376
want to see what works and

00:24:48.396 --> 00:24:49.577
what's resonating with people.

00:24:49.998 --> 00:24:51.839
And I can see when, you know,

00:24:52.060 --> 00:24:53.501
I put out a post and I got

00:24:53.541 --> 00:24:54.804
fifteen followers from it,

00:24:55.124 --> 00:24:56.305
but I missed I lost one.

00:24:57.298 --> 00:24:58.440
know and to just remember

00:24:58.480 --> 00:24:59.380
don't take it personally

00:24:59.700 --> 00:25:01.080
don't stop doing something

00:25:01.121 --> 00:25:02.122
it's just something your

00:25:02.221 --> 00:25:03.521
your content wasn't for

00:25:03.541 --> 00:25:04.403
somebody you know and

00:25:04.423 --> 00:25:05.623
that's okay like there's a

00:25:05.663 --> 00:25:06.403
lot of people out there

00:25:06.423 --> 00:25:07.443
that the content just isn't

00:25:07.463 --> 00:25:08.664
for you I've done the same

00:25:08.684 --> 00:25:09.746
thing somebody keeps

00:25:09.766 --> 00:25:10.685
showing up in my feed all

00:25:10.705 --> 00:25:12.126
the time and I just am not

00:25:12.186 --> 00:25:12.946
interested in what they're

00:25:12.967 --> 00:25:14.008
saying I'm not interested

00:25:14.048 --> 00:25:15.087
in their industry I'm not

00:25:15.147 --> 00:25:16.788
interested in their you

00:25:16.808 --> 00:25:19.130
know what their theme whatever that is so

00:25:20.211 --> 00:25:21.271
you know, I'll unfollow them.

00:25:21.332 --> 00:25:21.991
So it's the same thing.

00:25:22.011 --> 00:25:23.073
Um, but yeah, there's,

00:25:23.113 --> 00:25:24.213
there's four agreements in there.

00:25:24.253 --> 00:25:25.115
You got to read the book.

00:25:25.295 --> 00:25:26.675
Um, very, very good.

00:25:26.935 --> 00:25:27.636
Do you know who the author

00:25:27.656 --> 00:25:28.396
of four agreements is?

00:25:28.857 --> 00:25:30.838
I'm going to have to, I don't know.

00:25:31.960 --> 00:25:35.403
Get it out here.

00:25:36.202 --> 00:25:36.584
Let's see.

00:25:36.604 --> 00:25:37.203
I type fast.

00:25:37.765 --> 00:25:39.205
Is it a practical guide to

00:25:39.246 --> 00:25:39.945
personal freedom?

00:25:40.386 --> 00:25:42.969
Um, yeah, I think it is.

00:25:43.048 --> 00:25:44.769
It's Don Miguel Ruiz.

00:25:45.990 --> 00:25:46.711
That was the one I found.

00:25:46.971 --> 00:25:47.132
Yep.

00:25:48.031 --> 00:25:48.853
really really good and this

00:25:48.893 --> 00:25:50.474
is the second book uh

00:25:50.535 --> 00:25:52.738
mastery of self oh nice

00:25:52.817 --> 00:25:55.902
also very good I uh the the

00:25:56.041 --> 00:25:56.782
part you were talking about

00:25:56.803 --> 00:25:57.723
is not letting not taking

00:25:57.743 --> 00:25:58.664
things personally so I'm

00:25:58.704 --> 00:26:00.807
reading um audiobook but uh

00:26:00.827 --> 00:26:02.971
let them theory by mel robbins right now

00:26:03.804 --> 00:26:05.226
I didn't know that she was

00:26:05.266 --> 00:26:06.906
the reason that went super

00:26:06.987 --> 00:26:08.048
viral on social media,

00:26:08.087 --> 00:26:09.369
like the Let Them Tattoo,

00:26:09.390 --> 00:26:10.590
the Let Them Teach shirts,

00:26:10.711 --> 00:26:12.692
all of the Facebook posts.

00:26:12.833 --> 00:26:14.555
So it was something that Mel,

00:26:14.615 --> 00:26:15.295
I think she said she

00:26:15.395 --> 00:26:16.896
started with a podcast or

00:26:16.936 --> 00:26:17.917
talked about it or made a

00:26:17.978 --> 00:26:19.199
post on social media, something like that,

00:26:19.219 --> 00:26:20.160
and then it exploded.

00:26:20.580 --> 00:26:21.520
So then she wrote the book,

00:26:21.561 --> 00:26:22.241
The Let Them Theory,

00:26:22.281 --> 00:26:23.703
and the psychology of

00:26:23.784 --> 00:26:25.005
letting go and not taking

00:26:25.025 --> 00:26:25.846
things personally.

00:26:26.286 --> 00:26:27.507
and how it actually affects

00:26:27.527 --> 00:26:28.627
you like physically,

00:26:28.708 --> 00:26:30.048
scientifically to your core.

00:26:30.470 --> 00:26:32.290
And so it's actually a really good book.

00:26:32.310 --> 00:26:34.113
That one is personally and

00:26:34.153 --> 00:26:35.354
professionally is really good.

00:26:35.634 --> 00:26:36.714
I recommend that one too.

00:26:36.795 --> 00:26:38.596
I love anything Mel Robbins does.

00:26:39.718 --> 00:26:40.419
I love her voice.

00:26:40.439 --> 00:26:41.319
That's the cool thing about

00:26:41.339 --> 00:26:42.299
the audio book is getting

00:26:42.339 --> 00:26:43.300
to hear her talk about it

00:26:43.320 --> 00:26:45.103
in her voice and hearing her laugh.

00:26:45.143 --> 00:26:46.124
And sometimes she does this

00:26:46.203 --> 00:26:47.204
snap and you can hear the

00:26:47.224 --> 00:26:48.066
snap in the background.

00:26:48.086 --> 00:26:48.365
I'm like,

00:26:48.465 --> 00:26:50.047
I can visualize all of this right now.

00:26:50.968 --> 00:26:53.369
awesome yeah that's awesome

00:26:54.171 --> 00:26:55.172
so women in automotive is

00:26:55.211 --> 00:26:56.752
coming up august third

00:26:56.772 --> 00:26:57.693
through six are you gonna

00:26:57.713 --> 00:26:58.335
be there for the whole

00:26:58.375 --> 00:27:00.096
conference I think so I'm

00:27:00.115 --> 00:27:01.176
gonna try to make it work I

00:27:01.196 --> 00:27:03.679
have I have a obligation up

00:27:03.739 --> 00:27:06.201
until that sunday night so

00:27:06.321 --> 00:27:07.402
I'm hoping to get on the

00:27:07.442 --> 00:27:08.703
first flight out monday and

00:27:08.723 --> 00:27:10.164
then yeah hopefully

00:27:10.502 --> 00:27:11.403
That's so exciting.

00:27:11.864 --> 00:27:12.544
Right.

00:27:13.784 --> 00:27:14.044
Yeah.

00:27:14.265 --> 00:27:15.144
I'd love to spend more time

00:27:15.164 --> 00:27:16.726
in Nashville if I can.

00:27:16.786 --> 00:27:17.346
I know it's,

00:27:17.605 --> 00:27:19.446
I actually haven't ever been there.

00:27:19.487 --> 00:27:20.926
Like I think I may,

00:27:21.047 --> 00:27:22.307
I went to Memphis as a kid,

00:27:22.327 --> 00:27:23.788
but I've never been to Nashville.

00:27:23.808 --> 00:27:24.669
And so I'm excited.

00:27:24.709 --> 00:27:28.009
Like it's, it is a very exciting town.

00:27:28.049 --> 00:27:28.871
I don't hear a lot of bad

00:27:28.911 --> 00:27:29.550
stories about it.

00:27:29.570 --> 00:27:31.471
Like New Orleans on the other hand,

00:27:31.491 --> 00:27:34.053
like when we went for NADA,

00:27:34.272 --> 00:27:35.712
I probably would not like,

00:27:35.732 --> 00:27:36.834
would not take it there.

00:27:37.463 --> 00:27:38.144
Oh, yeah.

00:27:38.325 --> 00:27:38.585
Well,

00:27:39.204 --> 00:27:40.925
me and my husband might like just to

00:27:41.046 --> 00:27:42.227
go see some sites and stuff

00:27:42.247 --> 00:27:43.626
like that would not take my kids there.

00:27:43.926 --> 00:27:48.069
You like country music?

00:27:48.089 --> 00:27:50.211
Nowadays, country music, not so much,

00:27:50.250 --> 00:27:51.550
but like early two

00:27:51.590 --> 00:27:52.872
thousands and late nineties,

00:27:53.031 --> 00:27:53.752
I would say yes.

00:27:54.032 --> 00:27:55.173
There's some good nineties

00:27:55.212 --> 00:27:57.374
countries bars out there.

00:27:57.755 --> 00:27:59.035
Um, but very, very fun.

00:27:59.055 --> 00:27:59.816
And like, you know,

00:27:59.836 --> 00:28:00.556
I think they kind of shut

00:28:00.576 --> 00:28:01.376
the street down at night.

00:28:01.396 --> 00:28:01.737
I don't know.

00:28:01.777 --> 00:28:02.797
I guess I don't know on a Monday,

00:28:02.836 --> 00:28:03.917
Tuesday and Wednesday, but

00:28:04.577 --> 00:28:05.917
Um, it's, it's, it's,

00:28:06.057 --> 00:28:07.179
it's such a good city and

00:28:07.199 --> 00:28:08.019
there's so much like

00:28:08.058 --> 00:28:10.420
historical stuff there too, or just cool.

00:28:10.440 --> 00:28:12.180
Like the, you know, the Grand Ole Opry,

00:28:12.200 --> 00:28:13.440
if you can catch a show, you should,

00:28:13.500 --> 00:28:15.101
because, um,

00:28:15.121 --> 00:28:15.941
those are interesting though.

00:28:15.961 --> 00:28:16.740
You never know who's going

00:28:16.760 --> 00:28:18.061
to be there until you get the ticket.

00:28:19.281 --> 00:28:19.461
I know.

00:28:19.942 --> 00:28:21.021
I'm very excited for this

00:28:21.102 --> 00:28:22.762
one and getting to see Nashville and

00:28:23.343 --> 00:28:25.104
and you know play and play

00:28:25.124 --> 00:28:27.064
and maybe get to go to some

00:28:27.104 --> 00:28:28.984
country bars and I I heard

00:28:29.045 --> 00:28:30.025
something this might be a

00:28:30.045 --> 00:28:31.204
little board member insight

00:28:31.224 --> 00:28:32.205
but I heard something about

00:28:32.726 --> 00:28:34.326
organized line dancing so

00:28:34.506 --> 00:28:36.086
oh my gosh I know like a

00:28:36.186 --> 00:28:39.407
hundred and fifty line dances so I think

00:28:39.667 --> 00:28:40.930
I think we're I think we're

00:28:40.950 --> 00:28:41.871
incorporating it into the

00:28:41.911 --> 00:28:42.771
conference I don't know if

00:28:42.811 --> 00:28:44.094
it's solid for sure but

00:28:44.153 --> 00:28:44.815
it's definitely being

00:28:44.855 --> 00:28:46.757
talked about so that will

00:28:46.797 --> 00:28:48.398
be so interesting to see if

00:28:48.419 --> 00:28:49.221
we can get all of these

00:28:49.240 --> 00:28:50.501
women together and organize

00:28:50.541 --> 00:28:51.903
line dance oh my goodness

00:28:51.943 --> 00:28:53.165
it'll be so much fun like

00:28:53.205 --> 00:28:54.406
there's different levels do

00:28:54.446 --> 00:28:56.309
an easy one but it's so much

00:28:56.849 --> 00:28:57.890
it's such a good way to get

00:28:57.950 --> 00:28:59.431
people to dance and get out

00:28:59.471 --> 00:29:01.471
on the floor when you know the steps,

00:29:01.691 --> 00:29:02.652
you know, it's,

00:29:02.692 --> 00:29:03.872
it's why the cha-cha slide

00:29:03.912 --> 00:29:05.432
and the Cupid shuffle are so big.

00:29:05.471 --> 00:29:06.893
It's like, people don't know how to dance.

00:29:06.913 --> 00:29:09.113
So like, tell them, tell them the steps.

00:29:09.153 --> 00:29:11.054
And I love line dancing.

00:29:11.114 --> 00:29:13.973
I used to do it all the time growing up.

00:29:14.034 --> 00:29:14.914
I'm in Michigan too.

00:29:14.974 --> 00:29:16.494
It's not like it's big here, but we had a,

00:29:16.934 --> 00:29:18.276
we had a country line

00:29:18.316 --> 00:29:19.195
dancing bar that every

00:29:19.236 --> 00:29:20.615
Thursday night you could go

00:29:20.816 --> 00:29:21.556
and line dance.

00:29:21.596 --> 00:29:23.277
So we learned a

00:29:24.037 --> 00:29:26.479
all of them so oh man see I

00:29:26.519 --> 00:29:27.700
grew up in a skating rink

00:29:27.720 --> 00:29:28.681
so like I could do the

00:29:28.701 --> 00:29:29.682
cha-cha slight and cupid

00:29:29.701 --> 00:29:31.403
shuffle in my sleep but

00:29:31.462 --> 00:29:32.223
then there's other ones

00:29:32.243 --> 00:29:33.144
like the country ones I

00:29:33.204 --> 00:29:34.025
never learned cotton eye

00:29:34.045 --> 00:29:35.926
joe which I've embarrassed

00:29:35.946 --> 00:29:37.567
to say I never learned that

00:29:37.688 --> 00:29:38.328
I think there's a brooks

00:29:38.368 --> 00:29:39.549
and dunn one boot scoot

00:29:39.569 --> 00:29:40.651
boogie does that have its

00:29:40.730 --> 00:29:42.112
own yeah I don't even know

00:29:42.132 --> 00:29:43.292
that one yeah I don't know

00:29:43.313 --> 00:29:44.513
that either um there's

00:29:44.534 --> 00:29:45.173
several of them that I'm

00:29:45.193 --> 00:29:46.115
like okay I need to just

00:29:46.134 --> 00:29:48.517
like shut up and learn this yeah um yeah

00:29:49.690 --> 00:29:50.769
I think it's going to be very exciting.

00:29:50.869 --> 00:29:52.411
I'm very excited for it for sure.

00:29:52.851 --> 00:29:53.530
Sounds amazing.

00:29:53.570 --> 00:29:54.371
Right up my alley.

00:29:54.731 --> 00:29:55.491
Hopefully I don't show up

00:29:55.511 --> 00:29:56.451
too much on the dance floor

00:29:56.471 --> 00:29:59.012
when the line dancing happens.

00:29:59.032 --> 00:30:03.054
Try to keep it to a dull roar.

00:30:03.094 --> 00:30:03.413
Please don't.

00:30:03.433 --> 00:30:04.153
We're going to need that one

00:30:04.193 --> 00:30:05.855
person that everybody's like following.

00:30:06.414 --> 00:30:07.555
I don't want it to be me, please.

00:30:08.414 --> 00:30:10.056
I'm hyping myself up too much now.

00:30:10.076 --> 00:30:12.175
I'm going to get there and be like, oh no.

00:30:12.195 --> 00:30:12.996
I don't want to do this anymore.

00:30:16.534 --> 00:30:17.434
If somebody wants to connect

00:30:17.454 --> 00:30:18.155
with you ahead of the

00:30:18.175 --> 00:30:19.537
conference or talk with you

00:30:19.557 --> 00:30:20.377
a little bit more before

00:30:20.397 --> 00:30:21.779
they get a chance to see you, what's the,

00:30:22.019 --> 00:30:23.021
I'm going to guess LinkedIn,

00:30:23.041 --> 00:30:23.803
but what's the best way to

00:30:23.823 --> 00:30:24.323
connect with you?

00:30:24.584 --> 00:30:25.505
I think LinkedIn is probably

00:30:25.545 --> 00:30:26.685
the best place to start.

00:30:26.766 --> 00:30:27.747
If it's, you know,

00:30:27.787 --> 00:30:29.108
a quick call or something like that,

00:30:29.148 --> 00:30:30.210
we can go from there.

00:30:30.250 --> 00:30:32.113
But yeah, find me on LinkedIn.

00:30:32.153 --> 00:30:32.613
Best place.

00:30:33.114 --> 00:30:33.755
I love that.

00:30:33.795 --> 00:30:35.336
Thank you so much for coming on the show.

00:30:35.497 --> 00:30:36.759
And I'm so excited to hear

00:30:36.798 --> 00:30:37.920
you speak of women in automotive.

00:30:38.039 --> 00:30:38.942
I will definitely be in your