What Drives Your Team? Ft. Jonathan Dawson

Live from the Authenticom booth at NADA 2025, Shasta Haddock sits down with Jonathan Dawson—renowned automotive consultant, sales trainer, and founder of Sellchology—to dive into what truly drives a team to success.

With 24 NADA speaking sessions under his belt, Jonathan shares insights on how he crafts impactful presentations, including his 2025 session on 10 methodologies to motivate an organization. He emphasizes the power of culture, leadership, and the #1 resource in any dealership—people.

🔹 How do you inspire and retain top talent?
🔹 What strategies create raving fan advocates?
🔹 Why is motivation the key to sustainable success?

Plus, Jonathan discusses his Atlanta-based training center, Pinnacle Workshops (@www.pinaccleworkshops.com), where dealers can level up their sales teams with hands-on coaching.

👉 Don’t miss this engaging conversation packed with actionable strategies for dealership leaders!