You’re in Charge, Now What?" Glenn Pasch on Leadership, Team Alignment, and Better Questions | NADA 2026
Host Shasta Haddock welcomes back industry veteran and leadership expert Glenn Pasch live at NADA 2026 in Las Vegas. In this deep-dive episode, Glenn discusses the impact of his book and new video series, You’re in Charge, Now What?, which helps leaders move beyond generalities to achieve true team alignment. They explore why "asking better questions" is the secret to uncovering the behaviors that drive results and how a lack of clarity is often the biggest hurdle for dealership teams. Glenn shares his philosophy on being a "cheerleader" for others in the industry and provides actionable advice for anyone looking to lead with more intention and empathy.
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Glenn Pasch – CEO, Author, Speaker & Educator
Glenn Pasch is the CEO of PCG Digital and Pasch Group, leading firms specializing in digital marketing and automotive consulting. With a passion for improving customer experience and marketing strategies, he helps dealerships and businesses drive sales and operational success.
A recognized thought leader, Glenn has co-authored "Selling Cars in the Digital Age" and "The Power of Connected Marketing." His upcoming book, "The Road to Sold" (April 2025), will offer fresh insights into modern automotive retailing.
He hosts the "You're In Charge" Podcast & YouTube channel and serves as an adjunct professor at Northwood University. A sought-after keynote speaker, Glenn has spoken at major industry conferences worldwide, including NADA, Digital Dealer, MRC, and DMSC.
Dedicated to leadership development and business growth, Glenn believes in empowering individuals and teams to excel. At his core, his family remains his greatest source of inspiration.