Bobbie Herron

Bobbie Herron AKA "B" - Bold ideas and bigger results, that’s Bobbie Herron in a nutshell. With more than 20 years of knocking down barriers in automotive retail, she’s the brains behind The Bees Knees Agency, where forward-thinking digital marketing meets next-level dealership operations. An original founding board member of Women in Automotive, Bobbie is all about empowering and mentoring women to lead, innovate, and make waves in a historically male-dominated field. Awarded Automotive News’ “40 Under 40,” she isn’t just another talking head, she’s a hands-on leader unafraid to roll up her sleeves, test fresh ideas, and help teams shatter their goals in real time.

When she’s not taking the stage at major industry events or teaching at Northwood University, you’ll find Bobbie championing “car chicks” everywhere, investing in mentorship programs, and sharing straight-talk insights on Chicks in Charge: Automotive Edition. Her fearless approach to CRM innovation, leadership culture, and bottom-line results makes every appearance an energetic, can’t-miss conversation. Check out our conversations with her for a taste of her relentless drive, and stay tuned for more as she fuels a new era of success in the automotive world.